Proizvo is a multi-role platform built for the full lifecycle of made-to-order products — from initial blueprint
design by manufacturers to customer purchases through merchandiser-run shops.
This page explains how each role operates within the platform and how they connect to form a complete production
and commerce pipeline.
Manufacturer
Manufacturers are responsible for designing and producing the physical products sold through the platform.
They register in the Manufacturer portal and create blueprints — detailed templates that describe a product's
structure, available options, images, and the print zones where merchandiser designs will be applied during
production.
Once a blueprint is ready, the manufacturer publishes it as a foundation, making it available for merchandisers
to discover and build upon. Manufacturers fulfill production orders once a customer purchases a product derived
from one of their foundations, and they receive payment after fulfillment.
Blueprints
A blueprint is the core building block of a manufacturer's catalog. It defines the product type — such as a
t-shirt or mug — along with configurable options like size or color and the images used to represent each
variant.
Each blueprint image can have one or more print zones: designated areas on the product surface where
merchandisers will place their own artwork or designs. Blueprints remain private until the manufacturer chooses
to publish them.
Foundations
When a manufacturer publishes a blueprint, it becomes a foundation — a publicly available product base that
merchandisers can discover and use.
Foundations expose all the information a merchandiser needs to create a prototype: the product images, available
options, print zone positions, and printing instructions. The manufacturer retains ownership and fulfills
production for every order placed against any prototype derived from their foundation.
Merchandiser
Merchandisers run branded shops on the platform. They browse the catalog of available manufacturer foundations
and create prototypes by customizing them — setting the product name, applying a price markup, and placing their
own designs into the print zones defined by the manufacturer.
A merchandiser uploads design assets to their library and then assigns those assets to specific print zones on
each prototype. Once satisfied with the result, they publish the prototype as a product in their shop, making
it visible and purchasable by customers. Merchandisers receive a portion of each sale once the manufacturer
fulfills the production order.
Prototypes
A prototype is a merchandiser's customized version of a manufacturer foundation. The merchandiser gives it a
name, sets a price markup on top of the manufacturer's base cost, and populates each print zone with a design
from their asset library.
Prototypes inherit the options and images from the underlying foundation. They remain private drafts until the
merchandiser publishes them as products in their shop.
Products
When a prototype is published it becomes a product — visible in the merchandiser's shop and available for
customers to purchase.
Products display the product images, available option combinations, and pricing set by the merchandiser. Each
product is tied to a specific foundation and cannot be further edited after publishing; a new prototype must
be created if changes are needed.
Shop
Each merchandiser operates a customer-facing shop accessible via their configured subdomain. Customers visit
the shop to browse the product catalog, view available options for each product, and place orders.
The shop reflects the merchandiser's branding — including their chosen logo, favicon, banner, color scheme,
and product collections. Customers can browse by collection or search across all available products, select
their preferred options, and complete a purchase through the checkout flow.
After an order is placed, the relevant manufacturer is notified to begin production. The customer's order
status is updated as production progresses through to delivery.
Financing
Payments on the platform flow through a structured fulfillment process. When a customer places an order, the
order amount is held until the manufacturer completes production. Upon fulfillment, the manufacturer receives
their base production cost and the merchandiser receives the remaining margin from the price markup they applied
to the product.
Both manufacturers and merchandisers register a bank account to receive payouts. Payment records are accessible
in both portals, giving each party visibility into their earnings and order history.